Quick Tips for your night club Business
- Customers are mostly irrational, they buy on emotion and justify with logic. What are your night club Business customer's irrational reasons to want something? When someone is in business or involved in a particular activity for a long time it is possible for them to forget the irrational reasons that motivate them. They have for a long time been justifying with logic. When dealing with your night club Business customers you want to get back into the irrational mind set and use this to influence your customers to make decisions.
- There is a problem of too much choice. Have you ever not purchased something because you could not decide what color or style? Walmart and other large department stores have done a lot of testing in this area. They have found for example, if they offer a kitchen appliance in three colors, they will get more sales than if they were offering the same item in six colors. You would think that more choice would be better, but more choice can create uncertainty in the customer. Evaluate within you night club Business how much choice is there in relationship to a product or service. Do you need to offer more or less choice?
- Every business has customers that have not come back when you want them to. For Restaurants it's 30 days, auto repair shops 180, clothing stores 180 days...These are time frames where the owner needs to realize that the customer will most likely not come back unless they are invited. In your night club Business, when is it a sign that you need to invite a customer back? Do you keep track of how long your customer has been away? What are you doing about it? There are business that make up to 20% of their revenue from inactive customers who they invited back. Now How would you like a 20% revenue boost to your night club Business?